On Page Optimization Vs Off Page Optimisation 2011

SEO Tips: On-Page Optimization

SEO involves both on-page and off-page Search Engine Optimization. SEO tips refer to factors that have a positive effect on Web sites or Web page listing in natural search engine results. SEO maximizes site performance in search engines for targeted keywords related to the on-page content.

Careful seo techniques should result in good site performance and appearance on top of Google search engine result pages (SERPs).

On-Page SEO Checklist

1. Always start with keyword research selection and testing.

2. Use of HTML tags—Meta description tag,ALT tags and H1 tags.

3. Have a simple URL structure,it should be as short as possible but keyword-rich.

4. Maximize the effectiveness of internal links.

5. Keyword density and track target keywords.

6. Site Maps usability,both XML and user facing.

SEO Mistakes:Avoid common Errors

1. Duplicate and bad content—ensuring content is unique.

2. Bad title tags –title tags play an important part in ranking if used properly.

3. Off-site images—linked offsite inline images are not recommended.

4. Variant URL of the same pages—causes duplicate listings in search engines and might invoke penalty.

SEO Spamming Tactics:Do not use Them

1. Hidden text and links—this may cause your site to be perceived as untrustworthy since it presents information to search engines different to visitors.

2. Keyword repetition—important keywords should appear at lest three times on a page.

3.Doorway pages—standalone pages designed only to act as doorways to your site.

4.Mirror pages—making an exact copy of the site running on a different server.

5.Cloaking—technique used to deliver one page to a search engine for indexing.

Off-Page Optimization

This refers to seo factors that have an effect on Web sites or Web page listing in natural search results. In maximizes sites performance in search engines for target keywords related to the on-page content and keywords in off-page direct links. This requires you doing optimization off-site.

On-Page SEO Checklist

1. Always start with keyword research selection and testing.

2. Writing anchor text links with Keywords.

3. Get one-way Inbound links

4. Links from high ranking publisher sites

5. Deep linking (linking to a web page other than a site’s home page).

6. Different keywords in your link ads from same site

7. Target a large list of keywords( 4-400+)

8. Track active link-ad keywords

9. Discontinue campaigns if ranking does not improve

SEO Mistakes to Avoid

Duplicate keywords in link-adverts Site-wide links—it can hurt your rankings since it makes your profile look artificial. Example of site wide links are widget links.
Using on-page SEOs to do the work of specialist off-page SEO Placing random links without keywords near your link adverts.

SEO Spamming Tactics to be Avoided

Link farms—some search engines consider link farming as a form of spam.
Using irrelevant keywords in link-ads
Garbage links
Link churning
Hidden inbound links

SEO:Off page Optimization VS On Page Optimization

The difference between on-page and off-page factors is SEO is fairly straightforward. On-page is whatever you can do within your site and off-site is everything you do outside your site,usually hinging on the links you can get.

You may have invested heavily into on page optimization and picked up one of the best on page optimization agencies but got no result. Also,you got frustrated because of lack of returns on your investments and ready to give up on SEO all together.

This is because every website needs goodwill from other websites to succeed. This goodwill is shown through websites linking to you.

Search Engine Optimization:Is there any need for On Page SEO?

There are more technical and advance techniques that can help you improve your search engine rankings. You don’t need to pay much for advanced optimization advice neither pay for some basic advice.

Once you have basics in place,webmasters should focus on creating masses of useful content,but without off-page SEO you will not be able to see your websites current ranking.

More on off-page Search Engine Optimization

Off-page optimization is basically controlling how internet portrays your website. Make sure to only use professionals for your off-page SEO. If you properly plan for off-page optimization and with a bit of luck,you can rank better in the search engines like Google,Bing,and Yahoo.

7 Common SEO Mistakes

If you are trying to optimize your website for the search engines it can be very easy to make mistakes, especially if you are new to SEO. I think the easiest way to learn how to optimize your website properly is to look at some common seo mistakes and learn from them. It is always much easier to avoid making mistakes when you know what the most common mistakes are!

1) Ignoring the TITLE Tag
Leaving out your title tag is another common mistake that is also made by the experts. This is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.

2) Using a Flash Website that Does Not Contain HTML
A flash website may appear appealing to you but it is not always appealing to users and search engines cannot always rank them properly. If you still prefer to use a flash website be sure that you include an HTML version of the site.

3) Concentrating Too Much on Meta Tags
Apart from the description meta tag, most search engines pretty much ignore the meta tags. They have been abused in the past and are no longer a reliable way of ranking websites. I see too many people get hung up on their “meta keywords” tag when they should be concentrating on the content of their site and the backlinks.

4) Using Java Script Menus
Search engines do not recognize Java Scripts so you should not use these as the sole method of navigation. If you do happen to have certain portions of your website that do contain Java Script be sure to create a site map as well to allow the search engines to index all your pages.

5) Not Mentioning Your Keywords Enough
I’ve seen many people try to optimize a web page and only mention the keyword in the TITLE and in the meta tags. You must mention the keyword in the body of the page as well – a few times including at the beginning, middle and end of the page is good, but be careful not to overdo it.

6) Ignoring Your URLs
When you create additional pages on your site be sure to use the target keywords for that page in the filename.

7) Targeting the Wrong Keywords
This is the one of the most common SEO mistakes. Before you decide on your keywords be sure to do some research so you can be sure that people are actually searching on these keywords AND they convert well. Also check out the competition and make sure you have a chance of ranking on the first page of the search engines.

Hopefully you can learn from some of these common SEO mistakes and get your site ranked well in the search engines!

Optimization Services for your Online Business

In any sort of business, marketing constitutes of a very important part; it is pretty difficult to reach the target customers without proper marketing. Marketing strategies have become more important in the online businesses than the normal ones. The competition is so intense in the internet world that a website when published does not even get noticed by the internet users. Currently there are over 200 million websites in the internet; hence it is very difficult for any single website to get the attraction of the target users. The main purpose of any online business is to take hold over the billions of internet users from all over the world. The online market has good potential and if any website succeeds to win over the target customers, then success will be in its hand. However, getting hold of the billions of internet users is one of the most difficult tasks in online business and the only and best way to do so is Search Engine Optimization or SEO. This website optimization process has become a necessity for every website, without it the websites can never succeed in the tough competition of the cyber world.

SEO or search engine optimization is one of the most discussed topics of the internet world nowadays; not a single website owner can deny the help that the SEO companies provide for the progress of the websites in the search engines. . When any website is published in the internet, it remains invisible to everyone and lies deep beneath the load of thousands of other websites in the search engines. At this moment, the websites need to be optimized by any experienced and efficient Search Engine Optimization company. When the website gets optimized slowly, it rises up the page rank in the search engines and gradually after long period of optimization, the website gets ranked in the first page of the search engine. The main purpose of the Search Engine Optimization companies is to increase website traffic; but that cannot be done directly. The SEO companies first aim to make the site noticeable to the search engines so that the search engine provides it with a high rank. The higher rank a website gets in the pages of the search engines, the more number of visitors it attracts.

Search Engine Optimization consists of two main steps, the on-site optimization and the off-site optimization. Both of these optimization techniques are very essential for the progress of the websites in the cyber world. SEO companies like the MarketGoal have proved to be very helpful because of the excellent Search Engine Optimization services they provide. If you want to know more About MarketGoal, you can search the internet. This Search Engine Optimization company is experienced and their services are very effective for high ranking in the pages of the major search engines. However, there are several site owners, who neglect the services provided by the Search Engine Optimization, fail to reach and their goal and their websites gets lost among the crowd of billions of other websites in the cyber world. So, it is advised for all website owners that they must hire a good SEO company to get their website optimized after publishing them in the internet world.

The Role of Off-Page Optimization for Websites to Promote

Off-page optimization is one of the most important techniques that help to improve the ranking of search engines for your website. This means that the optimization is done at other locations in the place of your own site. The page optimization has become very popular because it focuses on the relationship and significance. The optimization is simple: Get the links page and can back-links or inbound links to be. Get links from other sites is an important issue, since they have a way to spam search engines can be found on your site.

Besides the optimization of the rules page and the Google algorithm is really difficult to get a good ranking in Google for competitive keywords without a lot of effort into it. We must work to build links to your site. The most important links that you get the best price search engines your site. The anchor text plays an important role in the rate of keywords, which in turn provides more links to your site. The page optimization is of crucial importance and must be carried out effectively, if you want a good position in search engines.

The factors that determine the success

• A link to your website pages rank highest: The Senior can help you get a better search engine for jobs. You can optimize this advantage in submitting an article of keyword, and then by checking the results by doing a Google search on the basis of these keywords.

• The title page of the site is optimized for search engines links to your site: Your site must be well on other sites that have acquired an important place, are joined in the category. The words of the title page, which you say more accurately, the public and potential users.

• The large number of links to your websites: Thousands of articles are submitted every day on popular sites section and therefore the potential return on the links in this article is unlimited. This increases the success rate to get links.

• Websites that have links to many of your links: it is obvious that anyone who links to pages that have a large amount of external links that will get included on them.

• Links to your website is as an authority: the sites that have content are considered as poor and would never consider helping a good page rank. It is important to get good links to articles with the content fresh and relevant.

• Web sites with unique IP address, make the links to your site: a lot of back links are not the only path to success. The search engine checks the IP address of the domain. If your articles contain quality content, that Web sites with a high score and a link will be picked up. This improves the ranking of your website.