Search Engine Optimization Tactics That Get Results!

The internet is an awesome collection of information that has been put together by countless individuals, businesses and technical experts that are willing to share their wealth of information for the betterment of mankind. Having said that, the internet can be a very competitive place to try to market you product or service and many times will require the services of a professional optimization specialist if you want to earn “Top Positions on Google, Yahoo, Bing and other fine search engines.

In e-Commerce the competition can be so intense that it can become a dog eat dog cut throat business venture in some cases. In this type of situation there’s never a winner, so don’t get caught up in one of these unending bouts with your competition.

Using sound marketing practices to earn top page rankings with the search engines is imperative so let the engines do what they are designed to do and that is to drive traffic to your web site.

With proper training in the art and science of marketing you can arm yourself with know-how and by incorporating that knowledge and using proper marketing tools you can quickly become the online success that you’ve always wanted to be. If you don’t understand the concept of all this, don’t hesitate to secure the services of someone who follows good marketing practices and let them mentor you in your marketing efforts.

If you’re trying to secure a page one ranking with the search engines, it’s going to take some time and a lot of blood, sweat and tears in some cases. There is nothing easy about earning your right to be one of the 5% of online entrepreneurs who actually make money marketing on the internet. This means that there are 95% of all the people and businesses do NOT make money online.

Many online gurus will tell you it so easy to make money online and that you won’t have to make phone calls, send out invitation e-mail and that all you have to do is to laugh all the way to the back with all that money you’re going to make. Don’t believe that pack of lies, it takes a lot of hard work, dedication and commitment to make a living online.

Understanding the process of marketing online is imperative for anyone who is serious about doing this for a living. By knowing how the search engines work and what their purpose actually is in marketing will simplify this whole process, especially if you’re just getting started on the internet.

If you’re like most people you will only search the first or maybe the second page of the results when you do a “Google Search” for a specific product or service. This indicates that if you are an online marketer and your opportunity doesn’t appear on page one or two of the major search engines that you will probably never be seen on the internet by the majority of users.

If you’re curious how to get a page one ranking with the search engines, the answer is quite simple. Optimization of your web site is the key. Knowing what the search engine are looking for, how they find you and position your site out of the millions of people who are offering similar products or services and then rank you in the order of relevancy to what a user has searched for in the search bar of their favorite search engine.

There are thousands of so called “Optimization Specialist” that you can find in your search for help. Many of these individuals are self proclaimed and have little to nothing to show you regarding their expertise.

I do a lot of research and study what works on the internet and what doesn’t. The other day I noticed a headline that stated “it’s not that hard to get number one positions on the search engines”. I did a research on the author and found him on page 10 in rankings. Obviously that author didn’t understand the concept of optimization very well, or he would have appeared on page one which he stated wasn’t all that hard.

Making it to the first page of the search engines doesn’t just happen, it takes a lot of work to get all the pieces of this giant puzzle together and make it work like a well oiled machine. Making it to a top search engine position is really a barometer of a sites success in Search Engine Optimization. The higher the ranking the more users will click on your site. The more traffic you get coming to your site, the chance of making more sales for your product or service increase substantially. This becomes a never ending cycle of marketing and as a result you will start making money online.

Building a site is just the beginning of this cycle. Optimizing and promoting your site is an ongoing chore that can’t be avoided. You must have search engine optimization knowledge and tools to make this happen. Just throwing a site up on the internet just won’t cut It anymore. If you don’t know how to dovetail this whole process altogether, then secure the services of an optimization specialist that can show you some of their page one ranking sites. Anything else is just hype, smoke and mirrors.

Allow me to share some of the basics features and benefits of search engine optimization.


1) Search Engine Optimization is comprised of the use of proven marketing methods and tools that are used to get your website to “Top Positions on Google, Yahoo and Bing”.

2) Getting your site ranked on the first page of the search engines generates public awareness of your web site and its existence and will generate more traffic to your website. This requires a lot of work to realize the full impact of the benefits of your efforts.

3) Tweaking your source code for the benefits of the search engine is a must. Establishing the right keywords and phrases is one of the major points you must be concerned about.

4) Sometimes re-writing the content of your site may be necessary in order to make you site’s content conducive to search engine optimization guidelines and algorithms.

5) Generating links and back links to your site is imperative for good search engine rankings.

This whole process is going to take some time so be prepared to spend some extra time building your web site correctly to obtain those high page rankings. You must do it right if you want to stand out above your competition. If you’re persistent with your efforts of search engine optimization, over time the benefits will become evident and some astounding results will follow.

Search Engine Optimization for the Beginner!

The benefits and challenges of Search Engine Marketing and optimization varies with each marketing campaign you will ever do. Since there are no two campaigns alike when you’re promoting, it’s imperative that you understand those differences and are able to make the peculiarities help you in your overall marketing strategies. This is especially true if you’re new to the internet and not experienced in how to cope with the challenges you may face with internet marketing.

The marketing challenges can be intimidating to many newcomers to the internet. You may be overwhelmed with your competitors aggressive marketing tactics, their huge inventory or their cheap prices so what can you do to cope with these issues? You may be wise at this point to seek some advice from a professional marketer and/or consultant to get some ideas of some alternative solutions.

Even though your products, service and pricing may already be better than your competition, they may still out rank you with page ranking on the internet. Being new to the business you may not understand why this is happening. This is where a reputable consultant can help you not only understand why but can assist you in some innovative marketing strategies that will help you to overcome these challenges and start seeing so upward movement in your rankings.

Make sure the consultant you choose can show you some actual results of some of the campaign they are currently working on. Don’t expect your consultant to give you any confidential information that will violate the privacy policies they employee with their clients. You wouldn’t want every Tom, Dick and Harry calling you all day to see if you’re happy with your professional would you? It’s vitally important that you respect this touchy situation as well. If your professional can show you their site on page one and several page one ranking sites that they are currently working on now, that should be sufficient proof that they probably know what they are doing.

Reputable advisors will spend some time and question you on what you’re wanting to accomplish with your web site, what time frames you may have already pre-determined, keywords that you want to emphasize and what price range you can afford for the best working plan that will fit all of these criteria’s. As we stated earlier, no two marketing programs will be the same so keep that in mind if someone suggest a pre-set fee before they know all the facts about your business.

Many consultants won’t actually build your website for you, however, once your site is built your professional can analyze your site and help you tweak the content, keywords, keyword phrases, links and back links to get the maximum search engine benefits for your new site. Your consultant will know what he search engines are looking for and can help you earn your positions quicker that trying to go this venture alone.

Learning the process of writing effective copy can be a tremendous benefit to your online success, so don’t put off learning the basics of writing. As we’ve pointed out earlier in some of our writings, you learn to write by writing, so write and write often to become a better writer.

The search engines frown on any kind of spam, duplicate content and other unethical practices and will punish you for actively following those practices. The penalties may vary, however, depending on the severity of your violations the search engines may delete your site, ban you from the internet for at least a year or any other action they deem as fit concerning your violations. To get reinstated after a penalty is imposed is like pulling teeth and you will think an act of congress is your only chance for re-instatement. Your professional can help you avoid such problems.

Your professional can help you understand and implement linking and back linking strategies in your site in the early stage of your new career. This will help you get recognition quicker by the search engines than trying to learn the whole process before you get involved with this important phase of marketing.

A good example of link building would be a pet store that has placed a link on a local vet’s web site is a good explanation of a well placed link. Linking gives you credibility with the search engines.

It has been said that securing the services of a reputable Search Engine Optimization Specialist may well be the best money you will ever spend. Rates for services will depend on how much work you need with your professional. The length of time you avail yourself of his services will be a major factor on the prices for their services. A good Consultant will work with you on this critical part of your overall business strategies, and gradually help you phase your own abilities you learn into the overall process.

A good company or specialist will suggest some form of a long term maintenance program for you and your site. By having someone in your corner keeping you abreast of new changes is a crucial part of your long range marketing goals.

Regardless of what marketing strategies your business may need, a good Search Engine Optimization Service is well prepared to make your web site user friendly as well as appealing to the search engines. Get the help you need now, and build your business to soar above your competition now and in the future.