List to change the structure of your URL

In SEO, there are many small things that can be manipulated, can be to help rank the best site. These include improving a website to become the protagonist of the SEO friendly URL structure. The problem is that if she had done wrong and could significantly lower their placement time to make a full recovery.

Use the following checklist to make sure first that the PM is it worth to change the structure of your URL. If you decide that the rest of the checklist ensures that everything that needs to be updated. This will reduce your ranking drop (or at least as long as the last drop).

Make sure to actually change something better

Sometimes it's a good idea to change its management structure, but sometimes best to leave things to Aore. Examples of situations where it might be a good idea:

The change of a dynamic URL structure static URLs

The problem with a dynamic management structure (eg www.siteexample.com/page.php?cat=231&prod=55234) is that they are indexed at the end with many different variants of the URL. This is potentially a big problem with duplicate content and splitting the value of your commitment. Changing the structure of the URL you specify a static URL for each product or a page on your site. That makes things much cleaner and avoids splitting value of the connection between multiple URLs.

Only the dynamic change ISN static is reason enough to change the management structure, however. You still have to ensure that the URL Aore that more descriptive, factual SEO are friendly.

Make your URL, the most important / SEO

I see many websites with URLs that Don, explain what the page on everything, even those with static URLs. For example, what makes this URL will tell you about the page: If your answer to www.siteexample.com/store/prod1.html ÄúNot is the African Union, the right AORE. Of course, you may be able to run out of it by having a protagonist in a product page, but you know nothing about the product .

If your site currently uses this type of structure might be worth changing the URL to make them more SEO friendly and useful to be your audience. In other words, using specific keywords. Use a good keyword in your direction and will improve your SEO efforts, and the URL more user-friendly for the visitor.

When to let things

Just as there are situations where we consider changes should, there are situations where you should think about holding off. For example, if your site is already ranking well, you can leave your URL in peace.

Of course there are situations Äúideal, the African Union in SEO, where everything is perfectly optimized, but if a good position, it would be better to leave things. Here is the advice from a professional SEO can be very useful, because it is a very case by case to case, is nothing.

If you want to change the URL, the rest of the checklist to help shorten the length of a line you can discover.

5 Website Optimization Mistakes that Kill your Guests

Working with many websites in my career as a professional SEO, I saw a lot of problems for sites that did not in a position in the field of search engines. The following issues are the five biggest mistakes I've seen time and again.

Blocking search engine robots

The robots.txt file is a file that contains instructions for the robots of search engines where you can and can not refer to a specific page, a user can contain. Crawlers to find this file the first time I met with the site. You can stop the robot to visit certain pages or directories on your website with the Robots Exclusion Protocol in the robots.txt file. The error occurs when the webmaster inadvertently creep blocking the root folder of the file and remembers the entire site. If the robots.txt file is a line that looks like Disallow: / then you can block the entire site.

JavaScript Navigation

Many sites use JavaScript to create drop-down, accordion and other navigation systems. This type of navigation can help make it easier for visitors to surf the large Web sites. However, the search engine crawlers may look quite different. The problem with JavaScript is that although there is a fully functional menu for visitors to the site with no connection with the source code. The robots of search engines rely on links in the code of the page to navigate. Disable JavaScript in your web browser and on your website. If you can not see, is the site's navigation of the robot is not good.

Flashing

Flash is a web site and do the utmost simplicity. Whole pages are created in Flash movies, images, animations and other elements may, for the user experience lead are included. The downside of all this is the kind of experience is evidence. Like all elements of a website created in Flash to be included in the video, they are visible to search engines. Content and links in Flash are not search engine robots. If your site is built in Flash, look at some of the outside of the Flash movie. Add search to your website and browse all HTML Help Site-robot and know what each side.

301 redirects and canonical labels

301 redirects are used to move permanently to the title of a page to show a new one. Canonical labels are used to identify spam as a series of pages, one side must be listed in the search results. Tags Canonical has 301 lines are used. When used properly, can avoid the label on the canonical indexing of the web page. If the canonical labels must assess what they have. Your site has several categories dynamically generated by the same script, all of which are similar, the only difference of the products shown? Are your pages with many different URLs are displayed? Both situations would be ideal for the use of canonical labels.

Duplicate content or not content

Content quality is the key to good rankings. Google has recognized the importance of a variety of quality content on a website and focus on content has been more clearly emphasized in the updating farmers / panda. The tracks are on the content of what determine a ranking based on the page of search results. Since Google wants to create the best user experience, trying to show that the pages with quality content. Duplicate content is bad content objects for the farmers / Panda updated written. Rejected pages, problems with the quality of content has been moved to the list that the update has been installed Live last month. Show the contents of your website. Are you tired? Is original or copied from another site? Develop content on the site and has very little to their own pages where the content of the letter copied from another source.

95 percent agree that SEO is important for Business

An April survey, the lifts of e-business practices, the important questions about the relevance and importance of SEO in today's business world around the world was carried out some validation results are given. The purpose of this study was to determine the real reason that biological research is so important in today's world of online marketing to demonstrate, and also know how many readers know or not know, on this important aspect of e-commerce a must for successful online brands.

The questions asked in the survey are:
1st SEO is important for your company?
2nd How do you understand SEO?
3rd Is your site optimized?

When readers were asked how they understand SEO, the results, "40.6 percent said they understand SEO and 54.7 percent said they understand some SEO. Only 4.7 percent of respondents did not understand it SEO at all. "This gives us a pretty good idea that knowledge is through this process and the art of online / e-commerce today. Most people are not so familiar (SEO) features.

If the subject site optimization applied for the investigation, "said 82.8 percent of respondents" rather yes. "About 11 percent said" Above all, no "and 6.3 percent said they do not know." The key phrase here is "particularly. - The majority of respondents understand enough about SEO to the results of the optimization should do occur the website is to consider it important to SEO is constantly in motion, must the company's current efforts to Organic online research to keep improving to stay competitive.

62.5 percent of respondents were in fact those who worked for or representative of a business e-commerce said. More importantly, however, was the first question: Is SEO important to your business? More than 95% agree fully: Yes!